Your Second Act · by SHnordic
Stand out, scale up,
GET PAID FOR WHAT YOU KNOW
Ditch the overwhelm and start earning from digital products, without paid ads or 24/7 posting. I’ll help you work out the right product for you, then show you how to finish it and sell it at a pace that fits your actual life.
Whether you’re starting from scratch, between careers or already running something, I teach digital marketing, how to grow an online product business, and how to use AI to do it all faster. I’ve helped thousands of business owners across all kinds of industries start and grow with social media, with a lot less guesswork.
✦ welcome ✦
01 -
Take the quiz
Organiser, Writer, Teacher or Designer? Find out which one you are, and the passive income product you should make first. Free, and under 3 minutes.
02 -
The shop
Easy-to-follow guides, shortcuts, done-for-you templates and other resources to help you build a profitable and scalable business that fits your life.
03 -
About me
How I left my 9-5 corporate job in pharma to start my photography, content creation and online education business with 128 Instagram followers and zero marketing skills.
1.8M+
Followers across my accounts
10+ years
running my creative online business
5 years
business & instagram coaching
Dear you,
IN THE MESSY MIDDLE
Maybe you left the job, or it left you. Maybe you’re still in it and working out how to leave. Maybe you already run something, and the digital income side hasn’t taken off the way you hoped.
Whichever it is, there’s no plan, or at least not one you trust, and a lot of late-night wondering. Everyone online seems to know exactly what they’re doing. The advice you find assumes you already know your niche, already have a following, and have months to spare. Maybe you’ve got a folder of ideas and nothing finished, or maybe you’ve got no clue what to even make.
If work was a big part of who you were, some days you worry that person has gone and nothing has replaced her. I know, because I’ve sat in the messy middle too, and I’d like to tell you what I wish someone had told me.
You’re not the only one figuring this out. Most of us just don’t say so out loud.
Susanna xx
Let’s turn “where do I even start?”
INTO “OH, I CAN DO THIS”
The usual advice is to find your niche, plan the whole year and launch a big course. All of which takes months, and most people stall before the first step.
I’d rather you finish one small, useful thing. A product with a price on it and a page where someone can buy it. A finished product teaches you more than six months of planning, and it gives you the one thing most people starting over are missing, proof that this can actually work for you.
Where to start
Start free
The quiz
Answer a few questions and find out which kind of digital product suits you. You’ll know where to start by the end of it.
Make it
The shop
My courses, guides and The Digital Product Weekend, which takes you from idea to a finished, priced, listed product from Friday evening to Sunday night.
Instagram ✦ Content ✦ Templates ✦ Strategy ✦ Small business ✦ Instagram ✦ Content ✦ Templates
About me
Oh hello! I’m so happy you’re here
I used to work in academia and pharmaceutical research. I left more than ten years ago, burned out and feeling like I never saw my kids, with no plan whatsoever. I’d love to tell you I’d done the sums first. I hadn’t.
Then I started posting on Instagram, having no idea what a hashtag was, and taught myself photography, filming and editing because I couldn’t afford to pay anyone else to do it. I loved working with brands, so I kept going, and ten years on I’ve replaced my corporate salary and then some.
I’ve spent about five years making digital products alongside all that, with mixed success because they only ever got my leftover attention. The systems side is what I love most, the funnels and the copywriting, it gives me the same geeky satisfaction science used to. Now I’m giving it proper focus, and I want to help you skip the slow bit.
Get to know me
- Neurobiologist turned lifestyle photographer, stylist and content creator
- Self-taught at all of it, mostly because I couldn’t afford to pay someone
- Based in the Cotswolds, in a 215-year-old Georgian house that needs far too much work
- Mum to two teenagers, and a dog called Laila & cat Ebba
- Happiest when I’m fiddling with a funnel
Here you’ll find all the essential resources to stand out, scale up and succeed.
Content
Online education
Kind words
What it’s like to work together
★★★★★
“I transitioned from feeling lost and unsure of where to begin, to having a clear vision and a plan how to use Instagram for my business. Susanna gives you the confidence and belief that you can achieve even your biggest goals.”
★★★★★
“When we first started, I was confused and felt overwhelmed about online business. Susanna helped me clarify my goals and create a clear plan for achieving that. She has amazing insight and is willing to share her knowledge.”
The newsletter
New letters every week
STRAIGHT TO YOUR INBOX
Practical posts, landing straight in your inbox. Here’s what they cover.
How to earn money online. One big money question at a time. The maths, the mechanics, the myths. What it would actually take, in sales, to replace a monthly salary. What a tripwire is. What “passive” income really involves - more possible than you might think, less passive than anyone admits.
Start it, grow it. One practical how-to for starting or growing your business, step by step, small enough to do over a weekend. Pricing your first product. Setting up a welcome email. Finding your first 100 subscribers. Writing a sales email that doesn’t feel like selling.
No fluff, no “just believe in yourself”. I’m a former scientist - I like things that work, and I like knowing why they work.